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Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.
There are some key golden rules to making your direct mailings work effectively. That doesn't mean that you have to spend more money in order to succeed....
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.
Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of this article....
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services....
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.
For our purpose today, let's just key in on the benefits of "Back-End Selling". "Back-End Selling" is simply the SELLING you do AFTER the first sale. Your profits come primarily from repeat business rather than from the initial (first order) sale of your product or service.
Your greatest COST (accumulated expenses) is in the FIRST sale....
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you pay forit..."
Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."
And when it comes to distributing press releases online, Inow know from first hand personal experience that "if you'regoing to play, it's best to pay."
But the good news is, you don't have to pay much. In fact, compared to the return you get, your cash outlay isextremely well spent....
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.
One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special event such as an athletic event or tournament....
Postcard Marketing Done Right
For the recipient:
? You don't have to open a post card!
? You see it right away, the bright picture is not hidden from view by an envelope.
? The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).
For the marketer:
? Save money. You can mail a post card 1st class for less than the cheapest letter rate.
? No stuffing required.
Postcards win out on all counts.
Check out the following case study.
Here is what one successful postcard marketer had to say:
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.
Address your thank-you letter to your donor by name. Don't say "Dear Friend."
Say thank you, thank you, thank you.
Show your gratitude by repeating, in a few different ways, that you are thankful for your donor's gift.
Be specific if possible.
Mention the size of the gift, or the date that you received the gift, or at least say "Thank you for your recent gift." Donors are busy people who need to be reminded that they responded to your appeal.
Show how the donor's gift is being successful....
Be Prepared for Marketing
For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses actually take proactive steps to nurture the progress of a sale....
1. Do the moneymaking things first.
For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.
2. Develop a sales and marketing plan.
What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and then view your plan as your map to reach those goals.
3. Follow your sales and marketing plan.
While plans do sometimes change, one of the biggest challenges faced by entrepreneurs is how to be proactive rather than merely reactive....
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?
Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.
Let's discuss the 8 Secrets business owners can use to greatly improve their marketing success.
Secret #1: Give marketing top priority. The primary reason any customer chooses to buy your products or services is because of effective marketing....
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list....
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