What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. You allow the book club to reprint your book in a specific language, in a specific format, for a specific period of time, in a specific geographic territory, to a specific group of people. You ensure in your contract that you maintain ownership of the copyright and of all other intellectual property rights, such as electronic, movie, other languages and territories, and serial rights - to name a few....

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If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. Before you go any further you should be very clear about what self publishing means. Put simply - it means that instead of sending your manuscript off to a publisher with a hope and a prayer - You become the publisher and as such, You and You alone are responsible for every step it takes to turn your manuscript into a book worthy of sale....

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As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic tips to a successful book publicity campaign. 1. ALWAYS Take 'No' for an answer It can be frustrating when the media isn't interested in your book or story idea, but always thank them for their time and move on. If you try and persuade or argue with them you will leave a bad impression of yourself and your chances of working with this particular media in the future are slim....

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We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. Having your book recognized for the high quality endeavor that it is, and selling some in the process, really is ALL about an awareness of both you as an author and your book....

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There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations. Did you know you can build your own library without breaking the bank? Rewards programs know how to help you expand that library without emptying your wallet. All it takes is a little investment of your time and you could begin receiving product freebies, including free books online today....

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If you haven't heard of the author C. F. Jackson or the novel Won't Be Denied, you soon will. This author has taken marketing to a new multimedia level with the release of an online commercial. The three minute commercial is an innovative way to walk in the world of Marй Alexander, the main character, who greets the viewer and provides the viewer a synopsis of her story. Filtered in the commercial are a few reviews from readers. The movement and the music demand one's attention immediately. In its brief runtime, Won't Be Denied the commercial has captured many viewers on a daily bases, just like the novel itself....

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Without a website, an author is unknown. Without a website, an author sells fewer books. Without a website, an author has limited web presence. Without a website, an author has limited media presence. Without a website, an author can't maximize his or her creativity, expertise and talent. You get the point. An author website is crucial. But too often, authors are simply told to set up a website, yet rarely are they given specific tips on how to make it AMAZING. This article will offer several key elements for successful author websites, in addition to various links to existing author websites that personify those elements....

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Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how: 1. Get on all the talk shows you can, especially if you are going to do a book signing!...

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While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. With online marketing, the author's message will reach hundreds of thousands in just a day because people love the free information you can give them with an enticement to come to your site to buy. And, you'll spend 9% instead of 90% time on it....

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This is the survey result of 325 people conducted by myselfso I can improve at my own book signings. After completingthe survey, I saw the wealth of insight it had given me. Ifelt it was important to share it with a wider audience. Ialso interspersed some personal experiences. The survey was conducted by Catherine in-person with peoplewho attended book signings at area bookstores in NorthernVirginia metro area between January 2004 and September 2004.A total of 325 people completed the survey. Here is their response to one of the questions: Why do yougo to book signings?...

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When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover 5 Fantastic Benefits of Self-publishing 1. Control. When you enter into a contract with a major publishing house, you're signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book's perception by the public, and its sales....

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Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?" When planing your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing. Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you....

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