Are You a Marketing Octopus, or a Marketing Worm?

 
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business. Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus. An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator....
 

Words that Sell

 
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?) What's in a Word?...
 

Contrarian Marketing at Benettons

 
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people." The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns". In an age when most advertisers try their hardest to avoid offending anyone, this company takes a clearly contrarian approach....
 

Trigger Button Marketing

 
Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons. By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales service involved, or any combination of these factors. There is no doubt that discovering, and complying with, these trigger buttons would greatly increase our number of successful sales....
 

The Art Of Writing Classified Ads

 
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of Ј5,000 to Ј20,000 or more. You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as possible for the products or services you have to offer....
 

Stay in Touch with Leads and Get More Closes

 
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss - The Unclosed Sales Lead Abyss, technically speaking. What are you doing to follow up? Are you following up? Do you have a fixed idea in mind about some time frame that those leads then become dead?...
 

How to Handle Jargon at Your Web Site - and Why

 
If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely withpeers, it seriously gets in the way if potential and actualcustomers aren't as conversant with it as you are. Plenty of heart patients, for instance, don't know what a "myocardial infarction" is (a heart attack). Many pregnantwomen have never heard of a "doula," a woman who coaches them through labor....
 

Increase Your Response with Multi-Step Marketing

 
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get." - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers. You are able to send multiple mailings to those same people from which you have created your own mailing list....
 

I Could Have Quit $1,000,000 Ago

 
Two Things (Maybe Three): 1) Over the course of this on-line training series, you will uncover ideas and formulas, that I dare say, you have never seen before. Let this first training letter be an example. You'll see and you will uncover ideas and Networking antidotes that are typically reserved, only for "Senior" F/T $25,000 per month super-recruiters. 2) The second thing you will uncover, is that to break out of that traditional work-at-home mindset on something for nothing will require you to treat your home business like a REAL business....
 

50 Ways To Generate More Money In Network Marketing (Practicing The Obvious)

 
If the art of Network Marketing is your "pin-point" passion, you may certainly want to take note and put into play these 50 "best practice" marketing techniques. Here we go! 1. Use your products regularly. 2. Make a total commitment to your program for at least one year. 3. Sell yourself first, then the products and the marketing plan. 4. Spend 90% of your business time with distributors, customers and prospects. 5. Present your products and marketing plan personally to at least one person daily....
 

The Dirt On MLM

 
When I told a friend of mine about my information quest, he asked me to do some research on MLM. The first person I talked to was a friend of mine that always seemed to be involved in one enterprise after another. He had some interesting information on the attitude of people towards MLM. "A lot of people got a little jaded (including the author) about MLM because the old style of doing the MLM business was so secretive. The approach they wanted you to take was to some how lure someone to a meeting where all would be revealed....
 

MLM Training - The Secret of the Daily Success Actions of the MLM Millionaire

 
Millionaire. Has a nice ring to it, doesn't it? We interviewed a lot of them for this Network Marketing research project, and found some interesting stats on how they perceive, and work "the numbers" in MLM. Most people have a fantasy about becoming a millionaire in network marketing, but that's all it truly is. Just a fantasy that lays in the mind of folks that most never even try to engage. As one number one earner said: "The difference in me and most is that my Vision for becoming a millionaire was so crystal clear, and I didn't drive it, it drove me....
 
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