Newsletter Template: Should You Use Them?

 
There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site! Presently, most companies have there own website, that is not necessarily making them that much money, so they are trying to find other ways to increase there revenues online. They have asked around to find out that there is a lot of money to be made with free mailing lists on a site, so they are looking to start one....
 

What Do Your E-Mail Messages Say About You?

 
There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. But angry, rude communication is not the way to win your case. In fact, for the most part, people will turn away and won't even hear what you're saying. Catch More Flies With Honey Than Vinegar! I am in no way implying a Pollyanna attitude, for that is the furthest thing from my mind....
 

9 Tips To Help You Write More Powerful Emails

 
1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those....
 

Sucking in Readers: Proven Ways to Increase Reader Interaction

 
You've probably heard this educational philosophy: Tell me, and I'll forget. Show me, and I may not remember. Involve me, and I'll understand. Almost the same could apply to newsletters, except interaction in a newsletter is more than just about teaching and learning. For newsletter publishers, it's a great way to take a pulse on readers' concerns and interests. Often, the more successful college professors are those who interact with students rather than do all the talking. Students know the professor cares about their input and they help control the direction of the class....
 

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

 
Let's recap what you've learned so far... In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well. In the second lesson, you've learned about the many different ways you can use a smart autoresponder. In lesson three, you've learned about how to build a targeted opt-in list and how to capture email addresses. In lesson four, you've learned about the different places you can promote your smart autoresponder. In the fifth lesson, you've learned what NOT to do with your autoresponder and how to personalize your emails....
 

Ten Tips to Building Your Opt-in List.

 
To build and maintain your opt-in list requires constant attention. As either a bricks and mortar or a cyber space business itis always easier and more cost effective to promote to yourwarm market. Many shops and department stores provide debit-cardsand even membership cards for their regular customers. These return customers are classed as your warm market. It is far cheaper to post out a special promotion to existingcustomers as opposed to sending out many thousands of leaflets covering the whole city in the hope of obtaining new customers....
 

An important first step is to determine what is of interest to your readers. Put yourself in their shoes. Here are some questions to ask yourself:

 
What real-estate related topics are of interest to my target market? Is it mortgage rates? Property values? Equity loans? Closing costs? The escrow process? How appraisals determine market value? A piece of legislation that could affect property taxes? Why types of questions have you and your associates been asked lately? These may indicate an interest in understanding the escrow or loan process, for example, or how a local school bond might affect future property values. Is a major road improvement scheduled to begin soon, and what impact could that have on local residents?...
 

Just Because You Can...

 
Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners. Over and over again in the places I frequent on the Internet, I hear calls for help from small business owners for different services. One needs promotional items, another needs an accountant, yet another needs some other type of service -- you've probably heard it too. And time and again I see people responding to those calls for help with a casual attitude via email....
 

Six Tips for Nonprofit E-mail Success

 
An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales. Creating an E-mail Newsletter Many e-mail list management companies provide online templates for their customers....
 

Why Do Marketers Lie in their Emails?

 
Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. An offer. A time limited deal. There are numerous ways to increase the open rate of an offline direct mail piece. Some are straightforward, some are compelling, others are plain feeble. But I don't recall ever having received a piece of direct mail that had an outright lie printed on the envelope. And I don't expect to. Why would a company do that?...
 

The Gold Is In Your Mailing List

 
Let me ask you a question, "What is the most valuable asset to any Internet Business?" If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have. It's your mailing list. Your mailing list IS your business. Who you know is more important than what you know. This is true regardless of what kind of business you're running. If you are selling chemicals, then you will need to know people who are in the chemicals industry as they are your prospects....
 

Reach Out and Slap Someone

 
I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor. It took a brave soul to send out the first?"so, where should we go for lunch on Friday?" message. It took a polite soul to create the first autoresponder message....
 
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