Most folks starting out on the Internet have tried freeclassified ads sites and they usually get hit by peopletrying to sell you stuff. Or, they get into the top twentyresults in the Search Engines, and a week later drop tonumber 164. The Internet, the largest market in human history, hasmillions of folks in its audience. How do you reach thosefolks? EZINE ADVERTIZING The best way of reaching your targetaudience. Email newsletters, or 'ezines', are sent out regularly tosubscribers, or 'opt-in' lists....

To read farther

All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not. Are you being viewed as rude? Do your e-mail habits smack of a lack of consideration for the person on other side? Below are the most common faux pas I see onliners make on a regular basis that end up leaving a negative perception. If you answer "Yes" to any of the following questions you are most likely being viewed as rude....

To read farther

If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission....

To read farther

Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list. Since your customers have already done business with you and like and trust you, they are more likely to buy something from you again. That's why selling to your previous customers is much easier and more cost effective than gaining new customers. Email marketing is the easiest, fastest, and most affordable way to follow up with your customers....

To read farther

This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then. Let me know what you think. You are sitting in your house one sweltering summer morning and chatting to a friend on the telephone. Because it's so stuffy inside, you've left the front door slightly ajar. You're engrossed in your conversation and almost oblivious to what's happening around you. Eventually, you look up - and emit a loud gasp. A well groomed gentleman, clutching a typical salesman's briefcase, is sitting opposite you, waiting patiently for you to finish....

To read farther

Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Actually, while spam is the fundamental root of our problems, the anti-spam measures that large ISPs and important free email hosts (like Hotmail and Yahoo! Mail) undertake are what hurts legitimate Internet marketers. Much like tuna nets catch dolphins by mistake, their spam filters catch us....

To read farther

You may remember a time before there was email? a time when communications within most organisations were more formal and followed strict lines of protocol. Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak to anyone (and everyone) within an organisation with the click of a mouse - which can have both exciting and devastating implications! Email has brought with it a new informality to business communications and a new short-hand vocabulary and style of communication - but it didn't come with instructions....

To read farther

With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money! I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Let me explain. Let's say you place an ezine ad, which costs you $200. and you make $20 for every sale made. If you make 8 sales with the ad you will earn $160. Gosh, you just lost $40. That's a bad ad right? The answer to that depends on how you wrote your ad....

To read farther

Why you need new website content. Finding or creating good content for our websites is a chore. It is, though, a necessary chore, for the following reasons: ? Search engines want to provide quality content to their searchers. Your website is likely to get a higher ranking in the major search engines if you can help satisfy that need. ? If you can provide relevant content regularly, especially if you can update your website daily, then the search robots will be back often, maybe more than once a day, delving deep into your site....

To read farther

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries. We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles 1. Explain why you want their contact details Tell sign-up why you want other data fields. Telling them they will receive information by email will encourage them to ensure their email address is accurate 2....

To read farther

The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions. And yes, there are consequences. Like shutting down other's e-mail accounts and causing subsequent e-mail to bounce. Now, that's not a very nice thing to do, is it?...

To read farther

Advantages of the free mailing lists The free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. So, if you don't get their name and email address, you just lost them forever. Instead, you can invite them to subscribe to free mailing lists and keep in touch with them later on. The second advantage of a free mailing list, if you are only starting out, is that it allows you to prove to people that you really know your stuff....

To read farther